Interdependent and Independent Behaviour, and Empirical Expectations

Summary of Week 1 of Social Norms, Social Change I (Coursera – University of Pennsylvania & UNICEF)

Interdependent and independent behaviour

When people engage in a collective behaviour, it is important to understand whether the action is interdependent. This is because interdependent actions are influenced by what a person’s reference network – the set of individuals who matter to me when I have to make a particular decision – does or think we should do.

In contrast to an interdependent action, a custom is a pattern of behaviour that individuals prefer to conform to because it meets their needs. For example, people open defecate because it requires the least amount of work – it is not conditional on how others defecate or what other people think of you when you open defecate.

Changing customs can be difficult because the alternative behaviour may require collective action that entails introducing interdependencies. Thus, understanding the interdependence of a collective behaviour helps us decide what type of intervention offers the best chance of success.

Empirical expectations

Empirical expectations refer to situations when the expectations of what other people do guide my actions. They can be:

  • Unilateral (when others don’t have expectations of me)
    • When we want to imitate someone
    • When what others do is informative (social proof)
  • Multilateral (when others also have expectations of me)
    • To coordinate with others

Empirical expectations are important to the lecturer’s (Bicchieri) definition of descriptive norms, which she describes as a pattern of behaviour that we prefer to engage in because we believe that others follow it. (This differs from the definition from social psychology.)

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s